At first, I got a brief from BAD Young Cannes 2012 to compete with the creatives from many top advertising agencies for a place in the professional competition.
The brief is about encouraging audiences to drink still water instead of a soda pop.
Concept :
In this work, I turn key message of each soda pop into the benefit of drinking still water.
Mood&Tone :
I imitated each soda pop product artworks to lure the audiences and make them think that these are ordinary soda pop advertisement. However, when they look at the visual, they wil get surprised.
